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.03 — Brand identity and hub

Is your brand identity fading from one document to the next?

We put your brand back in order, gather it in a brand hub and train your team to produce cards, signatures and documents on their own.

What we deliverBrand hub, identity, guidelines, templates
Projects delivered05
First replyWithin 48 h
First prototypeWithin days
.01What’s blocking
Today

What’s blocking

  • Your brand guidelines are a PDF nobody opens.

  • The logo, fonts and templates are scattered across several folders and several people.

  • Everyone makes their signature, card or letter their own way.

  • Two official documents contradict each other on a colour, a name or a figure.

  • Every new item waits for a designer.

With 27

What you get

The brand hub gathers everything in one place. Your team finds the right version there, and produces correct material on its own.

  • A brand hub

    Your logo, guidelines, templates and files are gathered online in a brand portal. Every team member creates their business card, email signature, flyer, visual or document there, without waiting for a designer.

  • A brand put back in order

    We note what is right, what has drifted and what is missing. The correct values come from your original files, never from an on-screen estimate.

  • An identity, or its evolution

    The studio evolves your logo, colours, typefaces and tone of voice. If your brand starts from scratch, we create them.

  • Online guidelines

    The whole team consults them in the hub. They show the right and wrong uses.

  • Ready-to-use templates

    Your email signature works in Outlook, and your business card carries a contact QR code. Your letters and presentations start from Word and PowerPoint templates.

Our commitment

When two documents contradict each other, we flag it. We never choose for you.

05Projects for this problem
.02The process

The process

01

Diagnostic. Together we settle which documents are authoritative, then list what has drifted.

02

Rules. The studio writes down, once and for all, the colours and their use, the typefaces, the patterns and the don’ts.

03

Hub. We build the hub, the guidelines and the templates on those same rules.

04

Testing. We check every item on screen, in inboxes and in print. We measure instead of estimating.

05

Set-up. We open the hub to your staff, with their access, and hand over the source files.

06

Training. Your teams learn to create their cards, signatures and documents on their own, with a user guide.

07

Follow-up. When the brand evolves, we update the hub.

.03FAQ

Frequently asked questions

01Can we keep our current identity?

Yes. We keep what works and put the rest back in order. Your team keeps its bearings.

02Will our teams be able to produce on their own?

Yes, that is what the hub is for. Everyone creates their card, signature, a flyer or a document in the brand’s colours there, without waiting for a designer.

03What happens when the brand evolves?

We update the hub once, and the whole team immediately uses the right version. You no longer have to send the new files to everyone.

04Is the hub a subscription?

Yes, it is our only subscription, with no commitment: €30 excl. VAT per month. It covers hosting, resource updates and adding staff. Your source files belong to you in any case.

05Who already uses a 27 brand hub?

Visscher-Caravelle and Astralis each have their own. Their teams produce their documents there without a designer.

06What if our font is licensed?

We ask you for it, and we never replace it with another without telling you.