A brand the team applies on its own

An audiovisual production company wanted to modernise its brand identity. Its teams had no system to apply it day to day, and every document was redone by hand.

The studio modernised the identity, then designed a brand portal for all staff. Everyone consults the guidelines there and produces their own email signature, business card and documents, true to the brand.

The whole team produces its material in one place, by the same rules. Brand consistency no longer depends on a designer stepping in.