Selling the itinerary without giving it away

A high-end travel agency wanted to sell its bespoke itineraries online without giving them away. It needed to know at what point a traveller is willing to pay.

The studio designed the prototype of a sales journey. The traveller enters their criteria and receives three tailored itineraries. They then buy the detailed itinerary or hand the trip’s organisation over to the agency.

The agency tests its business model with real travellers before investing in a final website. The version shown here is a demo, illustrated with photos from Wikimedia Commons.